Saturday, February 28, 2009

PeaceTags: Tag-lines for peace!!!

Don’t you just love tag-lines? Conjured up by marketing gurus, these short, catchy, quips stick in your brain and remind you of the products, movies or companies they promote. Sometimes in spite of your efforts to forget them!

Oh the power vested in so few words! "Just Do It" (Nike), "They’re G-R-R-R-eat!" (Kellogg’s frosted flakes) "It’s not nice to fool Mother Nature" ( Chiffon Margarine), the list goes on and on.

Some of these slogans remain part of the lexicon long after their advertising shelf life. One still hears, “I can’t believe I ate the whole thing” (Alka Seltzer), “Don’t leave home without it” (Allstate) “When you care enough to send the very best” (Hallmark) even though these tag-lines haven’t been part of marketing campaigns for years. Brilliance tends to last…..

That’s part of what inspired us at PeaceTags--the simple power of words!!! And the fact that brilliance lasts! We recognized that some of the world’s greatest peace advocates had essentially created slogans or tag-lines about peace! These great sages gave us an easy way to focus upon peace, by remembering their tag-lines, their PeaceTags! And with no help from Madison Avenue! So we have placed their phrases on pendants to help reflect them into the world. Voila! PeaceTags!

What’s your slogan about peace? What does peace mean to you? What would be YOUR PeaceTag? …..

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